What started as a bold dream in the heart of Texas has grown into one of the UK's most exciting dessert brands. This is the Waflz story — and we're just getting started.
Read Our StoryIt was 2018 when our founder, armed with nothing but a passion for extraordinary desserts and a cast-iron waffle iron, opened a small dessert kitchen in the heart of Texas. The dream was simple: create desserts so good that people couldn't stop talking about them.
Word spread fast. Lines started forming outside the door before we even opened. Locals would drive across town just to savour our signature loaded waffles — stacked high with premium gelato, rich Belgian chocolate sauces, and the most indulgent toppings you'd ever seen. Texas had a new obsession, and its name was Waflz.
Our reputation wasn't built on marketing — it was built on taste, consistency, and a genuine commitment to making every single customer leave happier than when they arrived. That philosophy hasn't changed one bit.
From day one in Texas, we knew we had something special. Not just a recipe — a ritual. Every waffle crafted by hand, every sauce poured with intention, every smile on a customer's face earned, never assumed.
— Waflz Founder
After years of perfecting our recipes and building a loyal community in Texas, we took the boldest step yet — bringing Waflz across the Atlantic to the United Kingdom.
We didn't just pack up our equipment. We packed everything: the recipes, the techniques, the culture, the obsession with quality. Every sauce formula, every gelato pairing, every waffle batter ratio — meticulously documented and recreated using the finest UK-sourced and European ingredients.
London was the perfect destination. A city that loves food, celebrates culture, and always has room for something new and exciting. We knew Waflz belonged here.
The UK dessert scene was ready for something legendary. We brought the boldness of Texas — the heat, the generosity, the "go big or go home" mentality — and fused it with London's diversity and appetite for world-class experiences.
Green Street — one of London's most vibrant, energetic, and culturally rich high streets — is where Waflz UK planted its flag. From the moment we opened our doors, the response was overwhelming.
Queues out the door. Social media buzzing. Customers traveling from across London and beyond just to get a taste of what everyone was talking about. Our Green Street shop quickly became more than a dessert café — it became a destination, a meeting point, a place where great memories are made over legendary desserts.
The community of Green Street embraced us, and we embraced them right back. That two-way love is at the heart of everything we do.
Our flagship store on Green Street is where the magic happens every single day. Open from midday until late, the kitchen never stops, the queues never disappoint, and the desserts never fail to deliver.
Six years. Two continents. One obsession.
Our founder opens the very first Waflz kitchen in Texas. Word spreads quickly — the loaded waffles are unlike anything anyone has tasted before.
Waflz becomes a household name locally. Consistently fully-booked, 5-star reviews, and a loyal community of dessert lovers who return week after week.
A bold decision is made: bring the Waflz experience to the UK. Months of planning, recipe refinement and scouting the perfect location in London begin.
Waflz UK launches on Green Street, East London. The response is extraordinary — queues from day one, viral social media moments, and a city that instantly falls in love.
Customer demand surges beyond expectation. Waflz becomes the go-to dessert destination in East London, with customers travelling from across the city and beyond.
Visionary investors back Waflz with a £1 million investment — a game-changing vote of confidence that unlocks the next phase: multi-site UK expansion.
The expansion begins. New locations, new menu innovations, and a bold target to grow 2–3x. The Waflz journey has only just started — the best is yet to come.
With serious investment behind us and a proven formula that customers can't get enough of, we're ready to take Waflz to every corner of the UK. Our targets are ambitious — and our track record says we can hit them.
Secured from visionary investors who believe in the Waflz brand and its potential to dominate the UK dessert market.
New locations across London and key UK cities are in the pipeline. Waflz is coming to a high street near you — very soon.
Our plan is to multiply the business 2 to 3 times within the next 2 years, delivering returns and more Waflz to more people.
Want to own a Waflz? We're actively exploring franchise partners who share our passion for quality and customer experience.
Our values aren't just words on a wall — they're in every dessert we make.
We use only the finest ingredients — premium gelatos, authentic Belgian sauces, fresh produce. No shortcuts. Ever.
Our customers aren't just guests — they're the reason we exist. Every demand met, every smile earned, every memory made.
From the Luxe Drip menu to seasonal specials, we are constantly innovating to keep the Waflz experience exciting and fresh.
We are proud members of the communities we serve. Green Street is home, and every community we enter becomes family.
Come experience Waflz for yourself — we promise it's worth the trip.